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	Provedor de dados Ciencia e Investigación Agraria (2) Autor Denegri,Marianela (2) Schnettler,Berta (2) Sepúlveda,José (2) Avila,Richard (1) González,Abel (1) Miranda,Horacio (1) Ruiz,Danilo (1) Sepúlveda,Oriana (1) Mais... Palavra-chave Market segmentation (2) Importation (1) Oil (1) Origin (1) Oryza sativa (1) Rice (1) Transgenic foodstuffs (1) Type of genetic modifcation (1) Mais... Tipo do documento Journal article (2) Ano 2010 (1) 2009 (1) País Chile (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Importance of origin in rice purchasing decisions in Talca and Temuco, Chile Ciencia e Investigación Agraria Schnettler,Berta; Ruiz,Danilo; Sepúlveda,Oriana; Sepúlveda,José; Denegri,Marianela. Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most... Tipo: Journal article Palavras-chave: Importation; Market segmentation; Origin; Oryza sativa; Rice. Ano: 2009 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008 Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile Ciencia e Investigación Agraria Schnettler,Berta; González,Abel; Avila,Richard; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela. Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these... Tipo: Journal article Palavras-chave: Oil; Transgenic foodstuffs; Market segmentation; Type of genetic modifcation. Ano: 2010 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002 Registros recuperados: 2 Primeira ... 1 ... Última

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